I recently recorded a commercial for Amazon called “How Amazon Delivers to Customers During the Holidays,” and it was a blast.
We cut it in-studio, and I walked in cold—no script beforehand.
The producer was fantastic, and we wrapped it in under three takes.
The challenge with spots like this is striking the right balance: make it engaging, weave in a touch of holiday cheer, but avoid tipping into over-caffeinated Santa territory. Ho Ho Ho…..
In voiceover, nuance is everything—just enough warmth to invite the listener in, without overwhelming the message
As a frequent Amazon customer myself, it was also fascinating to learn how an order actually makes its way to your doorstep.
A great script, a clear direction, and a collaborative session—on brand, on time, on point.
Amazon
Video: https://youtu.be/mvPfVBRhKFs?si=xHbh2qZccucvC2uf
Website: https://www.amazon.com/
Copy: Amazon Commercial Explainer.docx