Automotive Dealership General Disclaimer
Voiceover


 

 

Disclaimers don’t have to sound like fine print shouted at the end.

For this automotive project, my performance keeps the legal must‑haves clear, while sounding human, calm, and trustworthy—so listeners actually hear it.

The approach is conversational and clean.
Instead of racing through details, the read is paced with intention: natural phrasing, clear emphasis on the essentials (offer dates, “on approved credit,” limited inventory, taxes/fees), and a tone that matches the main spot’s vibe. Think steady, reassuring, and respectful of the audience’s time.

Performance choices:

  • Tone: friendly authority—credible without feeling cold or “robotic legal.”
  • Pace: brisk enough for broadcast timing, but never rushed; each key term lands.
  • Clarity: crisp articulation, minimal compression words, and consistent energy so the message stays intelligible at any volume.


Creatively, the goal is alignment. The disclaimer feels like part of the ad, not an afterthought.

“If the main spot is upbeat and welcoming, the tag follows suit—still professional, still compliant, just easier on the ears. That keeps brand trust intact and reduces the “tune‑out” moment that fast-talking legal can create.”

Why it works:

  • Retention: a listener who understands the terms is more likely to act with confidence.
  • Consistency: the brand voice stays intact from headline to fine print.
  • Compliance: all required elements are present and clearly stated, meeting station and platform standards.


If your dealership or automotive agency needs disclaimers that fit timing windows and keep your creative seamless, I deliver multiple lengths and reads—broadcast, streaming, and social cutdowns—so you can cover every placement without sacrificing clarity.

Need a 5, 10, or 15‑second legal tag to match different edits?
I can provide timed alts, session files labeled by duration, and clean, broadcast‑ready audio—on brand, on point, on time.