I auditioned for this BMW spot on a pay-to-play site and was selected from over 100 voice actors.
From initial shortlist to final client approval, the process took several months and included multiple script revisions. I collaborated closely with an independent producer throughout.
As a German car enthusiast, I was thrilled to book it!
“In the audition, I avoided the typical “car commercial” read—this was about an AI-driven Intelligent Personal Assistant responding to in-car voice commands.”
The tone needed to land precisely: luxury and smooth, with a confident “I’ve got this” attitude.
The result?
A refined, modern performance that matched BMW’s premium sensibility—and it earned me a nomination for Best International Voiceover in London!
Watch and listen to this Commercial VO 
Contact William ( Bill)
Email: bill@wmcline.com
Call 401-523-2876
