Some brands don’t need to shout—they need a voice that understands nuance, confidence, and restraint.
My commercial demo featuring Tesla, produced by the legendary Chuck Duran, was built around that exact idea. The focus wasn’t on specs or sales language, but on creative intention, pacing, and presence.
Tesla’s brand lives in the space between innovation and simplicity.
For this spot, the performance needed to feel grounded, intelligent, and effortlessly cool—never forced, never over-produced.
The goal was to sound like someone who genuinely believes in the product, not someone trying to convince you.
That balance is where great commercial voice work lives, and it’s what this demo was designed to highlight.
Working with Chuck Duran meant digging into the creative choices that elevate a read.
Every line was shaped around intention—when to lean in, when to pull back, and when silence says more than words.
The result is a performance that feels natural, confident, and brand-aware, while still leaving room for personality.
This Tesla demo reflects the type of commercial work I’m drawn to: storytelling that feels human, modern, and emotionally connected.
It’s about understanding the audience and trusting the message, not overpowering it. Whether the spot lives on broadcast, digital, or social platforms, the voice supports the brand instead of competing with it.
For agencies, creative directors, and brands looking for a voice that can adapt to high-end commercial storytelling, this project is a strong example of what I bring to the table.
Thoughtful reads. Collaborative energy. And performances that feel authentic, current, and creatively driven.
If you’re building a campaign that values tone, intention, and connection, I’d love to help bring that story to life.
Contact William ( Bill)
Email: bill@wmcline.com