The best tech spots don’t feel technical—they feel intuitive.
That was the mindset behind my Microsoft Surface Pro commercial demo, produced by Chuck Duran
The goal wasn’t to explain features or list capabilities. It was to capture how the product fits into real life and let the voice reflect that ease.
The Microsoft Surface Pro laptop lives at the intersection of creativity and productivity.
For this read, the performance needed to feel smart, approachable, and quietly confident—never stiff, never overworked. The voice had to sound like a creative thinking out loud, not a narrator delivering instructions. Every line was shaped to feel conversational and natural, as if the ideas were forming in real time.
Working with Chuck Duran meant focusing on intention rather than polish. We leaned into rhythm, pacing, and subtle shifts in tone to keep the read human.
The performance stays relaxed and grounded, letting the story unfold without pushing. It’s the kind of delivery that invites the listener in instead of talking at them.
Creatively, this demo highlights the balance modern brands look for—professional but personal, confident without ego.
The voice supports the message while leaving room for the visuals and the product to do their part.
It’s less about selling technology and more about reflecting a mindset: curiosity, momentum, and possibility.
This Microsoft Surface Pro piece is one of the types of work I truly enjoy—smart, creative storytelling that respects the audience because the voice sits comfortably in the brand’s world and adapts to the tone of the campaign.
For production Companies, Creative teams and Agents looking for a voice that understands nuance and collaboration, this clip is a strong example of my approach.
I focus on reads that feel present, intentional, and real—never robotic, never overproduced.
If your brand values clarity, creativity, and connection, I’d love to help bring that story to life.
Contact William ( Bill)
Email: bill@wmcline.com