This spot was a blast.
Crystal Lagoons builds these massive, man-made, crystal-clear lagoons (think beach-day vibes without the ocean) and Walmart Beach Plaza is bringing that experience to everyday life.
My job on this commercial voiceover spot was to capture that feeling: the first step onto warm sand, the sparkle of the water, families hanging out, friends relaxing, and the sense that this is all just… easy.
“When I got the brief, I knew the read couldn’t feel like a tech demo. Yes, the patented water tech is impressive, but what people care about is the experience.”
So I leaned into a relaxed, sunny tone—welcoming, fresh, and a little bit playful. The kind of voice that says, “You can be here…. Today.”
We set the pace to match wide, cinematic shots of the lagoon, quick cuts of kids splashing, and slow, calm moments by the water.
In the session, I recorded a few flavors:
The trick was balance: keep it aspirational without sounding out of reach.
We let key phrases breathe “crystal-clear” , “tropical” , “right here” so the visuals and music could do their thing, while the VO gently guided the story.
What I love about this project is the promise it makes: a beach day that fits into real life.
Not a vacation you plan months in advance—an afternoon. A weekend. A place you bring your people and make simple memories.
That’s what I aimed to deliver in the voice: a cool, calm invitation to step into clear water and sunshine—right in your own backyard.
Contact William ( Bill)
Email: bill@wmcline.com
Call 401-523-2876
