I booked this EcoLab Commercial spot during the pandemic, right after signing with a New York talent agent – my first national commercial. I still remember the moment I heard it on CNN for the first time. Surreal. Proud and honestly, a little emotional.
“The EcoLab brief was clear: speak to a country worried about safety and cleanliness with calm authority and genuine care.”
From the start, I approached the read with a grounded, reassuring tone—warmth without sentimentality, confidence without push.
The process moved quickly: I received the script and usage details, aligned with the producer on tone and pacing, and recorded multiple nuanced passes from my treated booth to give the team options. We dialed in clarity, timing, and emphasis, then finalized delivery-ready files to spec.
What made this session different was the responsibility behind the words.
As the voice of EcoLab, I wasn’t just reading lines—I was helping people feel that things were under control, that experts were on the job. I tracked breaths, softened transitions and leaned into a measured cadence that conveyed trust and competence.
The final mix captured exactly what the brand needed: heartfelt assurance anchored by credibility.
I’d hear that commercial multiple times a day, and each time it felt like I was contributing (however small) to the solution.
“It remains one of the projects I’m most proud of: a national message that needed nuance, empathy, and precision… delivered on brand, on time, on point.”
Contact William ( Bill)
Email: bill@wmcline.com
Call 401-523-2876
