I recently got to voice a commercial spot for ArcelorMittal -the world’s leading steel and mining company—and it was a blast.
Going in, I expected the usual: cars, bridges, skyscrapers. ….And yeah, that’s in there. But what surprised me (in a good way) was how much the story focused on where steel is headed next; energy efficiency, sustainability, and real progress in recycling.
ArcelorMittal is a Belgian-based company with a huge global footprint, and they’re clearly thinking about the long game.
The video takes you on a journey through ArcelorMittal’s rich history and how they’re adapting to the ever-changing landscape of the industry.
It’s not just about steel for cars, bridges, and buildings, although they do that exceptionally well! What really stood out to me was how the company is leading the charge in energy efficiency, sustainability, and steel recycling.
It’s inspiring to see a giant in the industry take such significant steps toward a greener future.
“What I loved most about this project is the balance: it honors the scale of what ArcelorMittal builds while showing the heart behind it—people rethinking processes, reusing materials, and reshaping the future of an old-school industry.
It’s not just about making steel; it’s about making better steel, and making it responsibly.”
If your brand needs a voice that can carry credibility without losing warmth—tech-forward, people-centered, and clear—I’m here for it
This spot is a great example of how to tell a big story in a relatable way, and I’m proud to have helped bring it to life.
Contact William ( Bill)
Email: bill@wmcline.com
Call 401-523-2876
