When I got the nod to voice a spot for LeanData, it was one of those projects where the script just clicked.
If you’ve ever worked with a CRM (Customer Relationship Management) that feels like a maze, you’ll get it.
Sales is frustrated, marketing’s guessing, customers are tired of repeating themselves—and everything slows down.
The idea behind LeanData is simple: make data actually help you sell, instead of getting in the way.
From the first read, I knew the tone needed to be clear, human, and a little wry—like, “Yeah, we’ve all been there.” No buzzword soup. Just a real conversation about fixing a real problem.
The script walked through common pain points, then opened up into the promise: connect the right data to the right people at the right time, so the revenue engine finally runs the way it should.
In the booth, I tracked a few flavors to match the flow:
- Light and relatable for the pain points.
- Confident and forward for the mission.
- Clean and optimistic for the solution and the big finish.
We let key lines breathe—“data should accelerate revenue,” “right people, right place, right time,” “make CRM work better”—so the message lands without feeling salesy.
The pacing stayed smooth and conversational, with just enough lift to keep momentum as the visuals moved from problem to solution.
What I like about this spot is the honesty. It acknowledges what isn’t working and shows a fix that feels practical: route leads where they belong, give reps only what they need, help marketing see which touchpoints matter, and make the customer’s path cleaner. Less chaos, more clarity. Faster revenue.
If you’re building a B2B film that needs credibility without the corporate stiffness, that’s my lane.
Clear, grounded, and built to help your story move. Welcome to the next chapter—said with a smile, not a lecture.
Contact William ( Bill)
Email: bill@wmcline.com
Call 401-523-2876